VIRGINIA · NAICS 713940

    SBA Fitness Centers Feasibility Study in Virginia

    Virginia fitness center deals run on membership-model projections, franchise terms, and trade-area saturation. Fitness centers posted three calendar 2025 loans in the Virginia Beach table alone, tracking the military and suburban density of Hampton Roads, with Northern Virginia and Richmond adding steady boutique and franchise volume.

    FEASIBILITY TRIGGER

    Membership-model projections, franchise terms, and trade-area saturation drive study requirements.

    SBA Lending Data: Fitness Centers in Virginia

    Between FY2010 and FY2026, SBA lenders approved and disbursed 302 7(a) and 504 loans for fitness center projects in Virginia, totaling $131.6 million in approved financing at an average of $436,000 per loan. Virginia ranks #20 of 38 states tracked for fitness center SBA lending volume and accounts for 2.2% of national fitness center SBA dollar volume. 93.4% of these loans were made under the 7(a) program, the remainder under 504. 63 loans have been approved since FY2024.

    Disbursed loans (FY2010–FY2026)302
    Approved volume$131.6 million
    Average loan size$436,000
    7(a) share93.4%
    Approvals since FY202463
    State rank by loan count#20 of 38

    Among the 195 seasoned loans in this segment (approvals FY2010–FY2021), 13.8% reached adverse resolution — purchased, liquidated, or charged off. The national benchmark for fitness center is 10.9%, against 7.3% across all industries. That performance runs above the national benchmark for this asset class, which is a factor lenders weigh in their credit decision.

    Source: SBA 7(a) and 504 FOIA loan-level data, as of March 31, 2026. Disbursed loans only. See data methodology.

    What this means for your loan application

    A 13.8% adverse-resolution rate against the national fitness center benchmark of 10.9% tells credit committees to scrutinize revenue projections and coverage assumptions closely on Virginia deals in this class. A rigorous third-party feasibility study — built on documented demand, defensible pricing, and stressed coverage — carries meaningful weight in that underwriting conversation, particularly at an average loan size of $436,000 across 302 loans.

    Work with SBA feasibility study consultants

    Every Virginia fitness centers project we underwrite follows the same lender ready process: independent market analysis, site and technical review, and financial projections tested against SBA SOP 50 10 8 standards. Our SBA feasibility study consultants guide explains scope, timing, deliverables, and what lenders and CDCs expect in the report.

    The national SBA gym feasibility study explains joins, attrition, opening-delay funding and eligibility. Its lending ledger benchmarks a Virginia fitness file against 14,056 disbursed SBA fitness loans.

    Program fit

    Virginia projects often pencil under SBA 504 because the 50/40/10 structure delivers up to 90 percent financing on owner-occupied real estate at a fixed debenture rate, decisive in Northern Virginia and Hampton Roads land markets. SBA 7(a) covers acquisitions, working capital, and equipment, and from July 4, 2026 eligible borrowers can combine 7(a) and 504 for up to $10 million in total program credit.

    Virginia evidence

    Fitness centers posted three calendar 2025 loans in the Virginia Beach table alone, tracking the military and suburban density of Hampton Roads.

    For a national view of this asset class, see our fitness center SBA feasibility overview, and read our related analysis in the fitness center lending research on our blog.

    Compare neighboring markets: Texas, Washington.

    Program evidence

    Public SBA and CDC program records, cited as program evidence

    Gold's Gym franchise

    $4M SBA 504 building purchase through TMC Financing with 10 percent down

    2020, national program evidence

    Watsonville, Santa Cruz County, California

    Frequently asked questions

    Related project types in Virginia

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