WISCONSIN · NAICS 721211
Wisconsin RV park and campground deals run along the Northwoods lake country and the Door County peninsula, one of the Upper Midwest's deepest seasonal camping economies. Lender packages require feasibility studies that model occupancy by site type, seasonal pricing, and amenity revenue against a compressed summer season and a defined trade area, with elevated equity expected under the SOP.
FEASIBILITY TRIGGER
RV parks are on the SOP 50 10 8 special-purpose list, so a third-party study is normally required and equity is elevated.
Wisconsin generated 65 SBA-disbursed RV park loans between FY2010 and FY2026, worth $56.4 million in approved 7(a) and 504 financing at an average of $867,000 per deal. Ranked #3 of 38 states for RV park SBA volume, the state captures 5.1% of national RV park dollars. 49.2% of the loans ran through 7(a) with 504 covering the remainder; 3 approvals have posted since FY2024.
| Disbursed loans (FY2010–FY2026) | 65 |
| Approved volume | $56.4 million |
| Average loan size | $867,000 |
| 7(a) share | 49.2% |
| Approvals since FY2024 | 3 |
| State rank by loan count | #3 of 38 |
Among the 50 seasoned loans in this segment (approvals FY2010–FY2021), 0.0% reached adverse resolution — purchased, liquidated, or charged off. The national benchmark for RV park is 3.2%, against 7.3% across all industries. That performance runs below the national benchmark for this asset class, a credit-positive signal for lenders.
Source: SBA 7(a) and 504 FOIA loan-level data, as of March 31, 2026. Disbursed loans only. See data methodology.
A 0.0% adverse-resolution rate below the national RV park benchmark of 3.2% supports the credit story for well-underwritten Wisconsin projects in this class. Across 65 SBA loans averaging $867,000, that track record does not eliminate the need for a third-party feasibility study, but it means a rigorous study reinforces rather than defends the projections.
Every Wisconsin rv parks and campgrounds project we underwrite follows the same lender ready process: independent market analysis, site and technical review, and financial projections tested against SBA SOP 50 10 8 standards. Our SBA feasibility study consultants guide explains scope, timing, deliverables, and what lenders and CDCs expect in the report.
Wisconsin projects often pencil under SBA 504 because the 50/40/10 structure delivers up to 90 percent financing on owner-occupied real estate at a fixed debenture rate, and SBA 7(a) covers acquisitions, working capital, and equipment. From July 4, 2026 eligible borrowers can combine 7(a) and 504 for up to $10 million in total program credit.
The Northwoods lake country and the Door County peninsula carry one of the Upper Midwest's deepest seasonal camping economies, compressed into a season a credible study must model month by month.
For a national view of this asset class, see our RV park SBA feasibility overview, and read our related analysis in the RV park lending research on our blog. Lenders and CDCs can order an SBA RV park feasibility study tested against the transient-revenue rule.
Compare neighboring markets: West Virginia, Wyoming, Texas.
Public SBA and CDC program records, cited as program evidence
$8.5M total project cost through TMC Financing and PB Capital with 15 percent down
206-unit park on 40 acres, national program evidence
Bakersfield, Kern County, California
Fifteen-minute scoping call, written proposal inside one business day, firm fixed fee before you sign.
Book a MeetingOur SBA feasibility study consultants prepare RV park, campground and outdoor hospitality studies for lenders, CDCs and sponsors. See pricing, methodology or request a fixed fee quote.
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