GEORGIA · NAICS NAICS 7211 family
Georgia hotel and motel projects span metro Atlanta's 976-property, 113,000-room market, Masters-week compression in Augusta, and Savannah's 18,000-room convention base. A credible study defends average daily rate, occupancy, and revenue per available room against the right comp set for each submarket and stress-tests coverage against the state's layered event, leisure, and corporate demand cycles.
FEASIBILITY TRIGGER
Hotels are on the SOP 50 10 8 special-purpose list, so a third-party feasibility study is normally required, the appraisal must come from an industry-experienced going-concern appraiser, and equity rises to 15 percent, or 20 percent for a startup flag.
Georgia generated 1,124 SBA-disbursed hotel loans between FY2010 and FY2026, worth $2.41 billion in approved 7(a) and 504 financing at an average of $2.1 million per deal. Ranked #3 of 38 states for hotel SBA volume, the state captures 6.9% of national hotel dollars. 81.7% of the loans ran through 7(a) with 504 covering the remainder; 117 approvals have posted since FY2024.
| Disbursed loans (FY2010–FY2026) | 1,124 |
| Approved volume | $2.41 billion |
| Average loan size | $2.1 million |
| 7(a) share | 81.7% |
| Approvals since FY2024 | 117 |
| State rank by loan count | #3 of 38 |
Among the 886 seasoned loans in this segment (approvals FY2010–FY2021), 2.8% reached adverse resolution — purchased, liquidated, or charged off. The national benchmark for hotel is 4.4%, against 7.3% across all industries. That performance runs below the national benchmark for this asset class, a credit-positive signal for lenders.
Source: SBA 7(a) and 504 FOIA loan-level data, as of March 31, 2026. Disbursed loans only. See data methodology.
A 2.8% adverse-resolution rate below the national hotel benchmark of 4.4% supports the credit story for well-underwritten Georgia projects in this class. Across 1,124 SBA loans averaging $2.1 million, that track record does not eliminate the need for a third-party feasibility study, but it means a rigorous study reinforces rather than defends the projections.
Every Georgia hotels and motels project we underwrite follows the same lender ready process: independent market analysis, site and technical review, and financial projections tested against SBA SOP 50 10 8 standards. Our SBA feasibility study consultants guide explains scope, timing, deliverables, and what lenders and CDCs expect in the report.
Georgia projects most often fit SBA 504 where owner-occupied real estate anchors the deal, with the 50/40/10 structure delivering up to 90 percent financing at a fixed debenture rate. SBA 7(a) covers acquisitions, working capital, and equipment, and from July 4, 2026 eligible borrowers can combine 7(a) and 504 for up to $10 million in total program credit.
Hotels and motels rank second among Georgia's SBA categories over the past decade, and the 2026 underwriting picture is genuinely two-sided: statewide occupancy of 61.4 percent in the second quarter of 2025 was the lowest second quarter since 2020 with RevPAR slightly negative, while metro Atlanta carries roughly 113,000 rooms across 976 hotels with more than 5,000 rooms under construction statewide, a pipeline down about 25 percent from its late 2023 peak, and eight 2026 World Cup matches at Mercedes-Benz Stadium, Masters-week compression in Augusta, and Savannah's 18,000-room convention market layered on top.
For a national view of this asset class, see our hotel SBA feasibility overview, and read our related analysis in the hotel lending research on our blog. Lenders and sponsors can engage a hotel feasibility study consultant for SBA loans.
Public SBA and CDC program records, cited as program evidence
$15,188,000 SBA 504 through TMC Financing
58,370 square foot hotel closed May 29, 2025, national program evidence
Marina, Monterey County, California
Fifteen-minute scoping call, written proposal inside one business day, firm fixed fee before you sign.
Book a MeetingOur SBA feasibility study consultants prepare lodging and hospitality studies for lenders, CDCs and sponsors. See pricing, methodology or request a fixed fee quote.
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