WISCONSIN · NAICS No dedicated NAICS; 812990 proxy segment
Wisconsin event venue deals run through the Door County and Lake Geneva wedding corridors and the Milwaukee and Madison corporate markets, one of the Upper Midwest's densest venue economies. Booking-pace and seasonality projections drive lender study requirements, and packages turn on a credible model of weekend mix, average ticket, and ancillary revenue against a defined trade area.
FEASIBILITY TRIGGER
Booking-pace and seasonality projections drive lender study requirements on event venue deals.
Between FY2010 and FY2026, SBA lenders approved and disbursed 130 7(a) and 504 loans for event venue projects in Wisconsin, totaling $38.2 million in approved financing at an average of $294,000 per loan. Wisconsin ranks #19 of 38 states tracked for event venue SBA lending volume and accounts for 2.0% of national event venue SBA dollar volume. 80.0% of these loans were made under the 7(a) program, the remainder under 504. 19 loans have been approved since FY2024.
| Disbursed loans (FY2010–FY2026) | 130 |
| Approved volume | $38.2 million |
| Average loan size | $294,000 |
| 7(a) share | 80.0% |
| Approvals since FY2024 | 19 |
| State rank by loan count | #19 of 38 |
We do not publish a state-level adverse-resolution rate for this segment: no NAICS code isolates event venues, so we rely on the national event-services segment (NAICS 812990 proxy pool). Nationally, seasoned event venue loans (approvals FY2010–FY2021) show an adverse-resolution rate of 8.3%, against 7.3% across all industries.
Source: SBA 7(a) and 504 FOIA loan-level data, as of March 31, 2026. Disbursed loans only. See data methodology.
Event venues sit outside a clean NAICS code, so lenders lean harder on documented booking pace, seasonality, and average event spend inside the feasibility study. At a national proxy adverse-resolution rate of 8.3% against 7.3% across all industries, credit committees treat this class as a projection-driven decision, and a rigorous third-party study is the report that carries the credit conversation. Wisconsin's 130 loans at an average of $294,000 sit inside that same national frame.
Benchmark labeled as the national event-services segment (NAICS 812990 proxy pool).
Every Wisconsin event venues project we underwrite follows the same lender ready process: independent market analysis, site and technical review, and financial projections tested against SBA SOP 50 10 8 standards. Our SBA feasibility study consultants guide explains scope, timing, deliverables, and what lenders and CDCs expect in the report.
Wisconsin projects often pencil under SBA 504 because the 50/40/10 structure delivers up to 90 percent financing on owner-occupied real estate at a fixed debenture rate, and SBA 7(a) covers acquisitions, working capital, and equipment. From July 4, 2026 eligible borrowers can combine 7(a) and 504 for up to $10 million in total program credit.
The Door County and Lake Geneva wedding corridors and the Milwaukee and Madison corporate markets anchor one of the Upper Midwest's densest venue economies.
For a national view of this asset class, see our event venue SBA feasibility overview, and read our related analysis in the event venue lending research on our blog.
Compare neighboring markets: West Virginia, Wyoming, Texas.
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