NEW JERSEY · NAICS 812310
New Jersey laundromat projects run on renter-dense urban submarkets that carry some of the strongest unit economics in the Northeast. Studies translate utilization, turn time, ancillary wash-dry-fold revenue, and utility cost into projections that lenders can underwrite, and reconcile equipment and lease structure.
FEASIBILITY TRIGGER
Cash-flow-underwritten laundromat deals routinely require utilization analysis when operating history is thin.
New Jersey generated 141 SBA-disbursed laundromat loans between FY2010 and FY2026, worth $69.7 million in approved 7(a) and 504 financing at an average of $494,000 per deal. Ranked #4 of 38 states for laundromat SBA volume, the state captures 4.1% of national laundromat dollars. 94.3% of the loans ran through 7(a) with 504 covering the remainder; 15 approvals have posted since FY2024.
| Disbursed loans (FY2010–FY2026) | 141 |
| Approved volume | $69.7 million |
| Average loan size | $494,000 |
| 7(a) share | 94.3% |
| Approvals since FY2024 | 15 |
| State rank by loan count | #4 of 38 |
Among the 114 seasoned loans in this segment (approvals FY2010–FY2021), 5.3% reached adverse resolution — purchased, liquidated, or charged off. The national benchmark for laundromat is 4.0%, against 7.3% across all industries. That performance runs above the national benchmark for this asset class, which is a factor lenders weigh in their credit decision.
Source: SBA 7(a) and 504 FOIA loan-level data, as of March 31, 2026. Disbursed loans only. See data methodology.
A 5.3% adverse-resolution rate against the national laundromat benchmark of 4.0% tells credit committees to scrutinize revenue projections and coverage assumptions closely on New Jersey deals in this class. A rigorous third-party feasibility study — built on documented demand, defensible pricing, and stressed coverage — carries meaningful weight in that underwriting conversation, particularly at an average loan size of $494,000 across 141 loans.
Every New Jersey laundromats project we underwrite follows the same lender ready process: independent market analysis, site and technical review, and financial projections tested against SBA SOP 50 10 8 standards. Our SBA feasibility study consultants guide explains scope, timing, deliverables, and what lenders and CDCs expect in the report.
New Jersey projects most often pencil under SBA 504 because the 50/40/10 structure delivers up to 90 percent financing on owner-occupied real estate at a fixed debenture rate, which matters where North Jersey land and improvement costs run with the metro New York market. SBA 7(a) covers acquisitions, working capital, and equipment, and from July 4, 2026 eligible borrowers can combine 7(a) and 504 for up to $10 million in total program credit.
New Jersey's renter-dense urban submarkets carry some of the strongest laundromat economics in the Northeast.
For a national view of this asset class, see our laundromat SBA feasibility overview, and read our related analysis in the laundromat lending research on our blog.
Compare neighboring markets: New Hampshire, New Mexico, Texas.
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